We love our work and we’re fun to work with.

Years of experience with clients big and small helps us excel at both digital strategy and flawless execution. Its what we call MAG7’s one-two punch.

Digital Strategy

We employ research and user-centered design-theory to articulate a goal, problem, or opportunity, and formulate a design solution.

Product Development

We leverage user experience design best practices to radically optimize utility, cognition, and ease-of-use to create meaningful and enjoyable experiences.

Our Design Values

We hold ourselves and our work to high standards. With every project we work on, we check against our design values to ensure consistent quality.

Useful

Address my needs – Make it clear that you know why I’m here

Create products and tools that are not just usable but useful by simultaneously focusing on my functional needs, while also delivering value to your business.

Clear

Don’t make me think

Place a primacy on meaning, immediacy, and clarity. Radically optimize design solutions for understanding. Make options available to me obvious and primary pathways explicit, allowing me to see, understand, and act with confidence. Minimize visual distractions and clutter.

Efficient

Lighten my workload

Make it easy. Ensure workflows are streamlined and effortless, minimizing the number of interactions needed for me to accomplish my goals. Make accomplishing tasks as effortless as possible.

Beautiful

Make me feel happy I’m here

Create design solutions that are aesthetically pleasing, contemporary, and well crafted, demonstrating a respect for me, my life and my limited time. Make the design delightful, engaging, and emotionally impactful.

Consistent

Don’t act weird / Build my trust in you / Reassure me

Use a common design language and common design patterns that are consistent, familiar and intuitive to me.